About

A platform aimed at travel influencers and content creators to help them manage their time resources and find destinations for their content through discovery.

Wanderpath, a user-focused solution created to address a specific problem. Through a process driven by user feedback and agile iteration, the app evolved into a product that delivers both simplicity and an engaging experience.

View The Prototype

Role

Digital Strategy

UX Design

UI Design

Branding

Web Development

Overview

Designed to help influencers and content creators efficiently plan & optimize their content creation process.

This can result in missed opportunities to capture desired shots or content, especially if they arrive at the wrong time.

Wanderpath aims to prevent these unexpected hurdles by providing tailored guidance and insights, promoting a more efficient content creation process for influencers and content creators.

“I went to the Bangkok and wasn’t able to take my desired shot because there was a lot of tourists. I need to return the next day.”

Jesse Trudeau
Landscape Photographer

The Problem

Influencers and content creators new to a place often struggle to manage their time while researching and choosing destinations for their content.

Influencers and content creators new to a place often struggle to manage their time while researching and choosing destinations for their content.

This involves balancing the need to explore new locations, understand local culture, and identify spots that will resonate with their audience, all while adhering to tight content schedules. The process can be overwhelming, as they must also account for travel logistics, optimal lighting for photos or videos, and aligning their visits with peak engagement times for their followers.

“I went to the Bangkok and wasn’t able to take my desired shot because there was a lot of tourists. I need to return the next day.”

Jesse Trudeau
Landscape Photographer

The Solution

How can we simplify destination selection and time management for influencers and content creators new to a country or destination?

This involves balancing the need to explore new locations, understand local culture, and identify spots that will resonate with their audience, all while adhering to tight content schedules. The process can be overwhelming, as they must also account for travel logistics, optimal lighting for photos or videos, and aligning their visits with peak engagement times for their followers.

Key Takeaways

Prioritizing user needs and pain points helped shape features that enhance the experience of travel content discovery and planning.

Frequent testing and iteration allowed us to refine the platform based on real-time user feedback.

Cross-functional teamwork between design, development, and marketing ensured a well-rounded product.